Q-tips Site Redesign
Q-tips® is widely known as a cleaning tool for baby care, arts & crafts, and home cleaning. Through their Instagram channel, the brand has established an identity that celebrates beauty gurus, artists, and milleanial moms embracing the DIY life.
When tasked with the redesign of their website, we set out to create a content driven site inspired by the colorful, whimsical, and minimal style reflected in their social media. The result was a modern and playful website featuring a new page called #QtipsHacks, which showcases all the ways you can use Q-tips®.